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DELL, success story or flop?
“DELL makes millions on Twitter” how cool is that. OK sounds cool and as a social media guy I can take a success story any time. But this one? Not so sure. What is it what DELL does? They give out...
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Online Advertising Shift – $120,000 for Twitter Trends
The world is rapidly shifting to social media integrated advertising. Twitter's Adam Brain explains: "Promoted Tweets offerings are auction-based while Promoted Trends now cost $120,000 per day – up...
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Certification 2012 – Advanced classes
After three years educating applied social media for business we decided to make some important enhancements to our certifications and classes going forward. The adjustments are reflecting attendee...
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Top 15 Social Media Rules for Business Leader
Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you...
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Anatomy of a buzz
The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing”. CONTENT: You take some important piece of content. That is what is carried...
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